Digital Strategy.

Delivering real results in this digitally driven world

Michael had been brought in prior to my appointment to support the business on its multi-channel growth plan which included overall ecommerce strategy, optimising on multi-channel opportunities, identifying the required infrastructure to deliver the plan, ranging advice, web vendor selection, developing a commercial model and the accompanying business case.

I really hit it off with Michael, and more critically I respected the work that he had done and whole-heartedly bought into the plan. Michael continued to work with me in an advisory capacity for 6 months. We have a very similar approach, and a shared appreciation for the power of analysis and modelling.

I would relish the opportunity to work with Michael again, and wouldn’t hesitate in recommending him to others who have a need for consultancy services relating to business strategy and growth.

Nicola Platt, Head of Ecommerce, The Original Factory Shop
View case study >>

There’s a great deal of excitement around digital, but also a degree of uncertainty. Whilst the opportunities the channel presents are numerous, many businesses are still trying to grasp exactly how to make the most of them. Let me demystify one or two things for you.

Digital channels are marketing channels much like any other. As such, you should utilise them within the framework of your marketing strategy.

You can use digital marketing to acquire new customers, retain existing customers and cross sell your full range of products, across your entire customer base. But where Digital differs is in its ability to provide insight through data and tracking – insight you can use to deliver highly personalised and increasingly interactive, real-time content.


Much of my marketing career I spent at the forefront of digital marketing providing pragmatic and profitable strategic advice to some of the UK’s largest companies. Few people can match my 15 yrs+ of know-how in this field – would your business benefit from me sat on your side of the table?

I’ve developed digital strategy for brands such as Argos, Halifax Bank of Scotland and Black ‘n’ Red, so count on me to help you turn technology to your advantage. Whether you need a website or ecommerce platform, paid search and SEO, or email marketing and social media, I’ll help you create the right online impact and achieve the real results you’re looking for.

If you are thinking that you are not exploiting digital as well as you could, call me on 01757 249442 or email and let’s discuss how I can help.