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Jamie Viggiano says: So, how did the project turn out? It is very efficient for IT and online marketing to confederate...
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Fascinating research into selling
Online Marketing Comment • Comments (0)
I don’t know about you but I don’t get to read too many white papers or research papers. I think it’s because I am really busy, my wife assures me it’s because I play too much golf.
Either way I happened to make an effort to read a particular one that I was made aware of via Linked In recently.
I think it stood out to me as I was discussing sales team performance with one of my clients and the title of this paper resonated.
WHAT REALLY MATTERS IN B2B SELLING
It really is worth a read. It’s research undertaken with buyers and their perception of sellers and the process together with research of sellers and their perception of the process.
What a disconnect!
Take a look at the paper … if you sell anything at all (b2b or b2c) there is gold dust on every page
» Online Marketing Comment » Fascinating research into selling
On January 8, 2017
By michael
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