Marketing Strategy.

Making great business ideas profitable

… the best money we’ve ever spent …

Having a sounding board like Michael has been invaluable for us and the money we’ve spent has been some of the best that I feel we’ve ever spent at JWT. I don't think I have ever closed for Christmas so motivated. read full testimonial


James Walker - Managing Director, James Walker Textiles



2016-04-06T18:28:49+00:00

Having a sounding board like Michael has been invaluable for us and the money we’ve spent has been some of the best that I feel we’ve ever spent at JWT. I don't think I have ever closed for Christmas so motivated. read full testimonial

James Walker - Managing Director, James Walker Textiles

Over a period of months Michael facilitated discussion and …

Over a period of months Michael facilitated discussion and worked with us to define clear and distinct market positioning and propositions for our four key brands ... read full testimonial


David Gallimore - Managing Director, Luxury Fabrics Ltd

2014-09-24T13:19:05+00:00

Over a period of months Michael facilitated discussion and worked with us to define clear and distinct market positioning and propositions for our four key brands ... read full testimonial

David Gallimore - Managing Director, Luxury Fabrics Ltd

I met with Michael to discuss my marketing strategy for my …

I met with Michael to discuss my marketing strategy for my business and again, I would not hesitate in recommending Michael to anyone who needs to take ... read full testimonial


Cheryl Walsh - Founder, WIN-WYN Networking

2014-09-24T13:19:33+00:00

I met with Michael to discuss my marketing strategy for my business and again, I would not hesitate in recommending Michael to anyone who needs to take ... read full testimonial

Cheryl Walsh - Founder, WIN-WYN Networking

… as his counsel in that business was so well informed we also started …

... as his counsel in that business was so well informed we also started to ask Michael to become involved on a more regular basis with other businesses ... read full testimonial


Andrew Seal - Group Managing Director, SIL Holdings Ltd

2014-09-24T13:18:30+00:00

... as his counsel in that business was so well informed we also started to ask Michael to become involved on a more regular basis with other businesses ... read full testimonial

Andrew Seal - Group Managing Director, SIL Holdings Ltd

MARKETING STRATEGY

Many businesses approach me with a specific marketing communications issue and I can help solve that. However, that requires an understanding of your business and to position what you are looking to do within a wider marketing context.

No matter what size of business you are – and I work with businesses of all sizes – there’s a secret to marketing your organisation well. Take a marketing driven approach to business strategy. You need to understand strategically why you the marketing tactics you are considering will help deliver your strategic goals.

All too many, so called, marketers will tell you their tactic is the answer to your problems, and often I see businesses that have parted with significant amounts of cash without getting the results they needed. And so whilst search engine optimisation, social media or a CRM programme may well form part of the solution, there are many other marketing and business considerations before finally committing budget.

SUCCESSFUL MARKETING

No matter how good your product or service is, to be successful in business, you need to match what you sell with the people who can and will buy it.

You need to know your potential customers inside out. Who are they? When will they have need of you? And why will they choose your business over any other?

When you’ve answered these questions, you are in a position to create persuasive selling messages and then identify your most effective communications channels and tactics.

Ensuring you’re building a business with real relevance in people’s lives is always the key.

A HEAVYWEIGHT IN YOUR CORNER

Through many years working alongside the UK’s top marketers in well-known high street brands (William Hill, Halifax, Thomson Holidays, British Energy to name a few) and as a senior manager at three leading marketing agencies I’ve 15 years of experience providing strategic marketing advice.

As your expert I’ll sit on your side of the table and provide impartial advice. I will accelerate your success by suggesting proven suppliers (as required) and helping you manage their performance.

WHAT ABOUT A COMMUNICATIONS REVIEW?

Gain some insight into how well you currently market by having me undertake a review.

I’ll deliver a detailed written report, easily digestible with a traffic light system to highlight in what areas you are strong and where you have opportunities to improve. This report is an excellent starting point to benchmark your business.

At only £499* I’ll make you two further offers. Firstly, I’ll deduct the cost of the audit off any future consultancy costs. Secondly, if you don’t think it was worth the money then I won’t send you the invoice. I’m sure you’ll agree that I can’t be fairer than that.

What’s included in the written report:

  • Appraisal of all relevant marketing materials and communications in relation to the strength and relevance of key messages as well as quality and creative execution
  • A review of all major communications channels including company collateral such as website, brochures and even newsletters
  • An overview and commentary on the current channel choice

Why not call now on 01757 249442 or email hello@askmjs.co.uk to find out more.

* All prices are subject to VAT at the prevailing rate and are subject agreement on scope and commercial terms.