A busy week this week in online marketing in Michael’s world – discussion with a client about UK and European PPC marketing, a viral idea wanting to go live and consideration of an email marketing strategy. Here are the links to some of the online marketing and digital marketing articles I have been reading this week.

In this weeks digest lots of articles about Twitter (including John Prescott’s venture into Twitterland), social media statistics and some interesting commentary on them from Stuart Bruce, as well as some information on home shopping habits and words of wisdom to help us all everyday.

John Prescott is unlikely Twitter success – http://ow.ly/licg

Twitter’s Golden Ratio (That No One Likes To Talk About) – http://www.washingtonpost.com/wp-dyn/content/article/2009/08/26/AR2009082600579.html

Less than 4% of UK consumers do their weekly grocery shop online – http://www.internetretailing.net/news/less-than-4-of-uk-consumers-do-their-weekly-grocery-shop-online

87% of shoppers abandon shopping baskets, but 75% plan to return – http://www.internetretailing.net/news/87-of-shoppers-abandon-shopping-baskets-but-75-plan-to-return

Why Dismissing Twitter as “Babble” is Foolish – http://www.mpdailyfix.com/2009/08/why_dismissing_twitter_as_babb.html

Thinking Of Shifting All Of Your Advertising Online? Not So Fast… – http://www.mpdailyfix.com/2009/08/thinking_of_shifting_all_of_yo.html