To tweet or not to Tweet – Twitter an online marketing resource

Online Marketing Comment Comments (0)

An interesting article on the Marketing Week site in which Simon Clift, CMO of Unilever discusses how he is not convinced about Twitter.

I commented, what do you think?

I get a lot of value every day as a marketer by following influential and industry experts. As a group of users on Twitter we crowd-source and filter interesting information and share that.

It is not perfect but nothing is. Last weeks survey by Pear Analytics suggested that almost 50% of tweets are mindless babble – that means that over half of it isn’t. If only the internet was less than 50% babble. It’ also easy for me to browse this content quickly and choose what I consume.

Twitter isn’t for everyone but then neither is RSS, reading magazines, watching TV etc etc.

As with all online content, the majority of content is produced by a minority, I certainly take more than I produce from Twitter.

But I’m also happy it is a valuable tool and like TV if I follow someone and their content doesn’t appeal or doesn’t interest me I change channel by unfollowing them.


» Online Marketing Comment » To tweet or not to...
On 31 August 2009

Leave a Reply

Your email address will not be published. Required fields are marked *

« »