I can’t believe it’s two months since I wrote my previous post! Let’s call it 8 weeks, that doesn’t sound as long.
And so to carry on a theme with what’s new in digital, this time I’m going to talk about the increasing complexity of internet projects and how the lines between marketing and IT are starting to blur.
I recently worked on a project which started as a brief to redesign a failing basket – they were losing over 90% of people through checkout. This project moved on to become the re-development of the front-end of the website and also into driving traffic and conversion through customer journey planning and follow-up comms. A great little project. Continue Reading