Why we buy stuff

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Found this brilliant, and I have to say fascinating video, about the games stores play to get us to buy stuff.

There really are some fascinating insights that have been proven through experiment. These are real results. They may not be in the digital world but the thinking can for sure be applied in to digital marketing. I’m sure the limit on purchase volume would work digitally, as would the two for one.

I wonder how long it will be before your PC can release a smell?

I’d be interested in your comments on the video.

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On October 27, 2009
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