Marketing expertise available pay-as-you-go
to drive business growth
Energetic part-time Marketing Director
delivering down-to-earth
Yorkshire pragmatism
With nearly 30 years in marketing and 13 working as a freelance Marketing Director in SME businesses,
there are marketing challenges which show themselves again and again.
These fall into two categories:
What does marketing deliver?
I find that business owners and leaders want someone to help them understand:
1. What do I get in return for the budgets that we spend?
2. Is the advice that we recieve correct and consequently are we doing the right things?
3. Are our suppliers doing a good job?
In fact, what does a good job look like?
How does marketing operate?
Never having run a marketing department, business owners want to be reassured:
1. Are Sales and Marketing operating effectively, and as a team, to deliver the revenue aspirations of the business?
2. Is my marketing team experienced enough to see the wider business picture, make business related decisions, and challenge the business?
Poor marketing will leave
money on the table
You don't want to do that, do you?
My promises to you
As YOUR Marketing Director I’ll sit on your side of the table.
I’m not a marketing agency or just a supplier.
I work with your best interests in mind, I’m not focused on
paying the wages of staff I need to keep busy.
I’ll pick up the marketing baton so you can concentrate on
building your business
My commercial expertise will make sure we align marketing
with the strategic ambitions of your business.
Our conversations won’t start with tactics like social media,
email marketing or search engines. It will start with what
success looks like and what we need to do to achieve that.
How I play the game
Creating a stronger, more profitable and more valuable business comes from structure and
marketing rigor. You'll see benefits come from all kinds of work I will undertake in your business:
I.
Analysing customer, purchase and
product data to identify the best
opportunities for growth
2.
Documenting a clear and accessible
Mission, Vision and Values which sets
the direction of travel and is the
catalyst of a productive culture and a
high performing business team
3.
Definition of a solid competitive
positioning and a clear promise that
translates into messages that hit home
with your customer
4.
Development of new products and
services that increase revenue and
profitability
5.
Speaking fluent Sales and Marketing to
get them working co-operatively and productively towards the delivery of
the revenue target
6.
Assessment and review of key supplier partners, their skills, recommendations
and results so far to get the best
returns possible
7.
Development of a skilled and
appropriate in-house marketing
capability to deliver what the business
needs
8.
Implementation of key systems, such as a CRM database, to streamline and automate marketing and business processes, improve transparency and maximise every opportunity
9.
Formulation of KPIs and tracking to demonstrate what marketing delivers
Experience to lean on
Whilst I've created winning campaigns for many household names,
ambitious and creative thinking isn't just for big brands.
SME businesses like yours have exciting stories to tell and I've worked
with more than 60 since starting out on my own.
From textiles, tarmacing and travel to CCTV, construction and consulting,
the list is long and wide-ranging.
