I am part of a Linekd In group called Business Strategy and Competitive Strategy Forum.
Within that group there was a link to a post that tried to define which social media platform was the right one for your business based on a broad brush definition of your business sector or type: Social Media Marketing: which platform is right for your business
This article is somewhat different to the plethora of thin articles which will hail social media as the coming messiah, but still misses some of the fundamental strategic business issues and planning that needs to be undertaken before you can get anywhere near answering this question. Here is the response that I posted in the forum:
This is an interesting topic for a business strategy and competitive strategy forum. Continue Reading