I saw a tweet from Brian Solis @briansolis the other day and thought it worthy of a retweet. The tweet was:
All media + businesses will need to build a reward (&HR mgmt) system for employees who engage on behalf of “the brand”
An interesting idea I thought. Not something I had considered before but maybe something that businesses should be considering. After all it’s going to be more and more crucial for many businesses that they engage with people through social media, and the employees are what makes that real. It’s certainly true for businesses such as the marketing agency that I work at.
So out went the retweet. Continue Reading