You might say I am an old hack when it comes to digital marketing having been involved in it for more than 12 years. I don’t think there has ever been a development that has stimulated so much hype, hysteria and to be honest absolute tosh as social media.
So here you go – my first post of what feels like it might be a series about social. Here’s my ten pence worth!
Cards on the table straight away. Social media / social networking / web 2.0 is here to stay. It’s not going away and you can’t avoid it. I recently saw a presentation from Hitwise that highlighted that 1 in 7 of all page views in the UK was a Facebook page view – that’s more than Ebay, YouTube and Google combined. I don’t know about you, but I found that statistic staggering. What’s also interesting is that the usage of Facebook is still growing. In terms of time on the site, that has increased from 20 to 25 mins average – that’s not the stats of a platform that’s topped out. Continue Reading