SOLVING BUSINESS PROBLEMS.
It’s a testing time for business, but it’s the same for you and your competitors.
Undoubtedly, those businesses that thrive best have a robust and considered plan for success built on marketing driven understanding and strategy.
That is, who can and will buy from you; where do you find them; what will you offer them and what will make you stand out as the right choice.
Many businesses feel they can answer these questions but when we talk I find they are only looking at a very shallow level at these issues.
I work with businesses of all sizes and have developed a range of ways of working that allows me to be heavily involved with some, provide only guidance and an external perspective to others and everything in between.
I bring a strong mix of financial, marketing, digital marketing, management and sales and combine those with experience from playing top-level sport and studying performance. A powerful combination to help make your business stronger, more profitable and sustainable.
Below are some of the broad ways in which I am engaged by clients – sometimes on a project basis, sometimes providing occasional coaching and sometimes by working on a regular basis inside a business.
Marketing Strategy
- Help with specific comms challenges
- Developing a marketing strategy
- Targeting customers effectively and defining new market opportunities
- Defining competitive advantage and brand positioning
- Communications and channel review/audit
- The opportunities for utilising data to maximise sales
Business Planning
- External business model review and business insight
- Identification of critical success factors and business challenges
- Crystallisation of opportunities into an actionable plan
- Implementation and development of business opportunities
- Creating and communicating a shared vision for your team
Business Coaching
- 1-2-1 or working with a management team
- External review of business operations
- Management team review of roles, responsibilities and skills gaps
- Regular coaching and progress monitoring – face-to-face or via Skype
- Financial modelling
- Taking action and delivering your plan
Digital Strategy
- Negotiating the digital minefield – getting some perspective
- Making digital an integral part of your marketing mix
- Defining the opportunities and developing a digital strategy
- The cold hard truth about social media for business
- Capturing and harnessing data
Training
- Business Booster programme
- Harnessing/Understanding marketing as a small business
- The role of planning in exceptional performance
- Digital world. Real results
- Selling more stuff – understanding how to sell without the hard sell
- Building business processes to build a stronger business
Speaking
- Keynote speaking on business performance and planning for success
- Short workshop presentations on:
- Building a profitable business model
- Targeting customers effectively
- Defining competitive advantage
- Creating compelling marketing messages and comms
- Understanding your business’s marketing opportunities
