What’s going on

Life's varied and interesting working with businesses of all shapes and sizes. What all the businesses that I work with have in common is that they recognise they have the opportunity to perform even better, and create a stronger, more profitable and sustainable business. My role is to help them achieve that. Take a look at some of the latest things I've been doing.

SOLVING BUSINESS PROBLEMS.

It’s a testing time for business, but it’s the same for you and your competitors.

Undoubtedly, those businesses that thrive best have a robust and considered plan for success built on marketing driven understanding and strategy.

That is, who can and will buy from you; where do you find them; what will you offer them and what will make you stand out as the right choice.

Many businesses feel they can answer these questions but when we talk I find they are only looking at a very shallow level at these issues.
I work with businesses of all sizes and have developed a range of ways of working that allows me to be heavily involved with some, provide only guidance and an external perspective to others and everything in between.

I bring a strong mix of financial, marketing, digital marketing, management and sales and combine those with experience from playing top-level sport and studying performance. A powerful combination to help make your business stronger, more profitable and sustainable.

Below are some of the broad ways in which I am engaged by clients – sometimes on a project basis, sometimes providing occasional coaching and sometimes by working on a regular basis inside a business.

WORKING TOGETHER.

Whatever involvement you need from me and whatever suits your business, I’m sure we can make it work.

What’s important is that you have a specialist that will build business value for you and bring expertise that you need in your business.

Take a look in more detail.

Find out more…

PRICING.

Every client is different and engages me to help them build a stronger business to suit their individual needs. As I’ve outlined in Working Together with an understanding of your business we are in a great place to discuss how we both feel it’s best to move forward.

I do have a number of packages of work that provide an insight into how you might choose to benefit from my expertise without committing to a full-blown project initially.

CASE STUDIES.

My client engagements vary significantly in terms of sector, scope of engagement and deliverables.

Understandably not all clients allow me to publish the results of my work but I hope these few case studies illustrate the depth and range of project I undertake, and the quality of the communications that are often the end result of my strategic work.

 

• Business Strategy • Marketing Strategy

  James Walker Textiles

  BACKGROUND James Walker Textiles was established in 1820 and came to become one of the country’s leading blanket manufacturers. With the rise of imported textiles

• Digital Strategy

  Glen Isla

  This client project included the development of a digital strategy to enable assessment of the ecommerce opportunity to sell direct to consumer for this b2b cashmere

• Business Strategy • Digital Strategy

  The Original Factory Shop

  Business and digital strategy project to outline the role and define the profitability of the ecommerce sales channel within a multi-channel high street retail business.

More case studies…

News & Views.

It’s more than a blog though. It’s where I post comment about business strategy, digital goings-on and news about the business. You’ll also find information about where I am speaking next.

Take a look at these latest posts but also at some of the older ones and I’d really welcome your thoughts and comments too.

 

• 6 October 2017 • Business Marketing Growth

  Business Growth: Don’t outsource the fat cat

  I recently recorded a video on ‘Don’t outsource the fat cat’. Take a look at the

• 5 October 2017 • Business Marketing Growth

  Business Growth: Business Booster Day

  I recently recorded a video on the upcoming business booster day I will be running in York and

• 4 September 2017 • Business Marketing Growth

  Business Growth: Do you keep your promises?

  I recently recorded a video on ‘Do you keep your promises?’. Take a look at the video

• 10 August 2017 • Business Marketing Growth

  Business Growth: Understand what’s going on

  I recently recorded a video on ‘Understand what’s going on’. Take a look at the

• 9 August 2017 • Business Marketing Growth

  Business Growth:Stop messing about

  I recently recorded a video on ‘Stop messing about’. Take a look at the video and also

• 27 July 2017 • Business Marketing Growth

  Business Growth: Knowing what to do

  I recently recorded a video on ‘Knowing what to do’. Take a look at the video and also

Browse all posts…